√ We create strategies that make your destination irresistible.
√ We enhance existing events already on your calendar or craft brand new experiences that become magnets for traveler-generated content.
√ We deploy UGC amplification strategies that turn your travelers into your most passionate promoters.
🚀 Welcome to a New Era of Destination Marketing 🚀
92% of consumers trust recommendations from peers more than traditional advertising.
UGC supercharges engagement rates by up to 28% compared to standard brand posts.
Why UGC Campaigns are so Highly Effective in Your Destination Marketing Strategy
1. Authenticity
In a world craving authenticity, UGC is the beacon that guides travelers to the real essence of your destination. It's the genuine emotion, unfiltered experiences, and honest stories that transform passive viewers into motivated wanderlusters eager to experience your destination.
2. Power of Social Proof
Did you know that 92% of consumers trust recommendations from peers more than traditional advertising? 92%.
UGC is your key to unlocking the treasure trove of social proof that not only engages but persuades potential travelers to embark on unforgettable journeys that lead straight to you.
3. Engagement Without Bounds
UGC supercharges engagement rates by up to 28% compared to standard brand posts on social media. It's the rocket fuel that propels your online presence, attracts future travelers and positions you as a top in demand destination.
📸 UGC In The Simplest Terms 📸
People are already taking photos of themselves experiencing your destination and posting to their social media accounts. You’ve seen them poolside, at the beach, a festival, checking into your hotel, arriving at the airport, or drinking your signature cocktail. They are easy to spot. They’re the ones enthusiastic, taking pictures of themselves and what they find beautiful and interesting in this brand new environment. You can tap into this magic of travelers and patrons who are storytellers for your brand. Imagine a symphony of captivating images, heartwarming videos, and authentic experiences, all fueled by the travelers who are drawn to your destination like moths to a flame.
We’ll help you significantly increase the pictures and videos at your destination from travelers posting to social media with our unique creative strategies, and we’ll use their content to attract even more future guests, positioning you as an in demand destination, and growing a mega sized audience of passionate promoters online and in person.
🌟 Destination Brands That Are A Match Made In Heaven For UGC Campaigns 🌟
√ Hotels and Resorts
√ Concerts
√ Sporting Events
√ Tech, Entertainment, Music Conferences
√ Film Festivals
√ Red Carpets and Premiers
√ Beaches
√ Islands
√ Cities
√ Popular Tourist Spots
√ State Parks and Attractions
√ Museums
√ Retail
√ Restaurants
√ Any destination brands wanting to increase audience size, bookings, interest, sales, and love for your destination.
🚀Ways We Hyper Boost UGC Campaigns To Another Solar System 🚀
For when you really want to get the attention of the masses, we’ll include contests, giveaways and even orchestrate a collaboration with a Brand, Celebrity, Personality, Influencer, or Product that complements your destination and aligns with. your brand.
🌟 Selling Out Your Event Before It Starts🌟
What happens if you want to highlight the destination prior to an event to drive pre sales? You may have a concert, retreat, tech conference or sporting event that will sell out faster if your audience gets a taste for the destination in your marketing. We’ve got you! Ask us how we do this using UGC to assist you with bookings and sales ahead of time.
📸 Ongoing Attention To Your Destination 📸
What happens if you want annual attention on.your destination? We’re experts at creating annual marketing strategies using UGC to keep constant attention on your location. Our creativity knows no bounds and we look forward to showing you how we’d approach getting you ongoing, mega attention to your destination.
📸 What To Expect 📸
Our process for creating a unique UGC strategy is multi-faceted and customized to your goals and wish list for your destination. However, there are two major components that are the pillars in our successful UGC campaigns.
The first pillar is the wow experience. You may already have an event or experience you want to draw attention to but that needs a wow factor. This could be a major sporting event, a concert series in the park, the Sundance Film Festival, the Formula One Grand Prix happening in your city. It could range from small to large scale events and experiences. A new spa menu, surf competition, restaurant opening, exhibit at the museum, or a Saturday at your busy retail store. If you don’t have an experience that has a wow element, we’ll help you create one or multiple that turn into something so magnetic and interesting people won’t be able to hold themselves back from capturing the moment and posting it to their social. Travelers love contests, giveaways and recognition which we often incorporation in UGC campaigns.
The second pillar is the amplification strategy. We don't just stop at creating an experience. We don’t “set it then forget it” and hope it pops off for travelers. We cultivate an amplification strategy that turns your travelers into your most passionate promoters.
On Social: Through strategic social media campaigns, we ensure your UGC reaches a global audience.
On Web: Our web integration ensures your UGC becomes an integral part of your brand's online identity.
On Email: Captivate your audience through engaging email campaigns that showcase the power of UGC.
In Person: Even in person, your UGC becomes a talking point, drawing travelers into your story.
We’re here from inception to past the finish line. We measure results and we aim to impress.
🌴 Unparalleled Expertise, Unmatched Results 🌴
Our Co-Founder, Ashley Steinmetz, opened one of the first social media marketing agencies in the United States. While the world was still adjusting to using personal social media profiles, Ashley was showing businesses how they could use social media to attract interest, grow their audience, build trust, and significantly increase bookings and sales. She and the entire Coconut Creative team are seasoned experts in the social media space and are always ten steps ahead of the social game. We know how to turn travelers into mega promoters of your brand. With a reputation and clients that are cities, islands, chambers, hotels, wellness retreats, restaurants, and high-octane motorsports including Porsche events, our journey is one of transforming destinations into living, breathing stories. Our expertise is unparalleled, matched only by our dedication to delivering results that redefine your marketing landscape.